Freefly VR Headset launches in John Lewis

By Nathan Weston

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Well known for their emotion filled Christmas adverts, John Lewis department stores in Great Britain have become synonymous with quality products and high levels of customer service. As such we at LUMA-iD are proud to announce that the Freefly virtual reality headset is on sale at their flagship Oxford Street store throughout the Christmas shopping period. Not only is this a big moment for us as designers, it marks the first time a UK department store has stocked a virtual reality headset. 

Buy now on the John Lewis Website

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With a variety of new apps on Google Play and the Apple App Store, virtual reality is becoming the new exciting technology that everyone is interested in. By giving a demo produced by our VR production partners at Rewind, including clips from their Strictly Come Dancing 360 experience and a virtual reality fast lap with former Stig Ben Collins, the aim is to show that the scope of VR is far wider than gaming, and appeal to mainstream audiences.

Check out our friends at: Rewind, and Lasercut London who created the bust.

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